TF Con

What's the difference between registering just the name or also registering the trademark's logo?

TF Con · July 07, 2026

You can protect just the written name (word mark), just the design (figurative mark), or both together (composite mark). Registering just the name protects the word in any format. Registering the logo protects that specific design. Many people prefer to secure both to feel safer. The choice depends on how your trademark appears to the customer. TF Con helps you think this through together with your business, so you protect what truly identifies your company in the market.

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Related questions

I opened my company and picked a nice name. Why do I still need to register the trademark with INPI? I have a small candy shop. Is registering a trademark with INPI only for big companies? What are these so-called classes when registering a trademark? How long does it take for the trademark registration to come through at INPI?